A Bold Rebrand Transforms an Evolving Foodtech Startup

Logo & Brand Development

FloVision Solutions reduces waste and increases food yield for food processors and providers by integrating compact sensors that automatically measure food performance, defects, process errors, and lost yield.

Project GOals

Bold New Identity

The brand’s first logo featured a thin typeface and small icons; company leadership wanted a bold new identity to establish their presence.

Communicate Value

As an early-stage startup, Flovision solutions needed this brand to communicate their value to both their customers and investors.

Cohesive Visuals

While developing a gtm strategy, the team needed cohesive marketing materials to launch and promote their first product.

Outcomes

This rebrand features cool, bold colors and organic shapes to represent the company’s cutting-edge food identification technology.

The new Flovision solutions logo and brand has supported two successful rounds of investment funding and multiple global product deployments. Since the rebrand, we have expanded the brand to multiple product and platform sub-brands as the company grows.

Shannon understood what we were going for very quickly, and created multiple directions that sparked iteration and ultimately a strong identity for FloVision. Our brand identity definitely has helped us stand out with potential customers.

Rian MC Donnell, CEO