A Distinctive Identity Encourages Lactation Support for Families

Logo & Brand Development

Peaceful Perinatal provides lactation, breast-feeding, and chest-feeding classes, workshops, and counseling to individuals and families, as well as guided parenting support for trauma survivors.

Project GOals

Confident Launch

To launch the company, The founder wanted a polished visual identity to establish a trustworthy and professional reputation.

Distinct Positioning

The brand needed visuals that differentiated from competitors and reflected its mission to serve pregnant, parenting, and lactating individuals of all identities.

Brand Alignment

Along with a logo, the company needed branding for marketing, presentation, and networking materials.

Outcomes

Peaceful Perinatal launched in 2023 with a crescent wreath logo that exemplified the inclusive, supportive mission of the company. To accompany the new logo, we also developed a branded suite of business cards, marketing flyers, and a presentation deck.

Shannon had a profound ability to turn my visions for Peaceful Perinatal into a professional brand that reflects our services and values. She integrated seamlessly into the team and has shown an unwavering dedication to helping me succeed as a business owner since day one.

Meagan Williams, founder