A Sleek New Website Introduces a New Era for a Growing Foodtech Startup

Website Design & Development

FloVision Solutions reduces waste and increases food yield for food processors and providers by integrating compact sensors that automatically measure food performance, defects, process errors, and lost yield.

Project GOals

Market Repositioning

The company expanded its market at the beginning of 2024, and needed updated visuals and copywriting on the website to engage this new audience.

Product Reveal

With the launch of a new product and the renaming of their existing one, FloVision needed a redesigned website structure to effectively highlight both solutions.

visual sophistication

Four years after launching their first brand, company leadership wanted more sophisticated brand visuals that could be applied across a wider range of website elements.

Interior Pages

Outcomes

We updated FloVision Solutions’ brand visuals to maintain the large, organic shapes that represent their food identification technology while incorporating animation, gradients, opacity, and varied implementation styles to add dimension to the new site.

The copywriting across the site was designed to appeal to a broader market and attract organic search users with search engine optimized content.

The homepage and navigation were organized to highlight product offerings and provide a clear path for users to access their desired product, gated content, or industry resources, ultimately converting them into sales leads.

Upon launch, the new website experienced a 62% increase in views, a 37% rise in engagement time per user, and an 89% increase in users from organic search month over month.

This website update was key to our change in marketing strategy, expanding to new customer segments. It was a complex task, and Shannon's input was critical in us successfully expanding the brand to those segments, without getting too general or losing focus on core customer needs.

Rian MC Donnell, CEO