A Vibrant New Website Transforms a Tech Education Startup

Website Design & Development

Digital Leader Academy helps teachers develop their students into digitally literate, agile, and innovative leaders by educating them on emerging technologies and embedding the lifelong learning mindset.

Project GOals

Polished Presence

To project a cohesive and professional brand image, the CEO wanted to invest in a sleek branded website for the growing startup.

product Restructure

As the company restructured their product offerings, the website needed to guide users to their desired course or certification quickly and easily.

Strategic Positioning

The website needed visuals that stood out from competitors, departing from a blue/green color palette and stock photography of students.

Interior Pages

Outcomes

We developed a vibrant, playful website featuring illustrations of students of diverse identities and a linear pattern symbolizing the company’s connected, multi-faceted approach. The brand is designed to be engaging to its wide range of audiences, from students to educational administrators.

The original site structure focused on general service offerings, and was restructured to organize content by student type and course/certification options.

Individual pages highlight key course information, sample lessons, module overviews, case studies, and examples of past student work to streamline the decision-making process and facilitate faster sales.

Following the website redesign, the company experienced a 214% increase in site visits.

Testimonial

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